eCommerce images created for use on Amazon’s seller pages (EBC). Why use plain product photography, when you could provide compelling visual context? Enhanced Brand Content helps shoppers understand an item’s size and versatility in a professional tone they can trust. Images maintain a consistent look, though branding and detail are minimal.
Lifestyle photoshoots don’t make sense for every product, but demo-style content is always a great idea. I often use compositing and illustration techniques to bring product renderings to life. Showing scale and included accessories is key to decreasing customer returns.
Responsible for all product photography and retouching of works shown below.
Roll with the Patrol!
I had the opportunity to work with licensed artwork, as well as design into a kids’ collection based on the popular show. I lit up when reading through the PAW PATROL™ style guide. Many of “the pack’s” favorite catchphrases could also be used to describe product features; I enjoyed drawing conclusions between the character personalities and the qualities of the products I worked on.
Additional responsibilities: All copywriting based on specification sheets, and content revisions based upon internal, legal, and licensor reviews. Stock photography research and licensing. Final production of all images, and uploading of technical design files with metadata to internal systems for company use.