For 17 years, DCB papered all its shop walls with the same signature “Candy Spill” pattern made only from photography. I was tasked with redesigning it using vector art only. This made the file workable to changes in scale, color, and spacing. It provided the digital team with a baseline of consistent vector graphics, and has lead to dramatic optimization across the board!
Original illustration and packaging created with brand-right seasonal gifting themes. Known for its unique novelty goods, I worked closely with the DCB development + retail teams to create custom items. The 7-foot color block box tower for example, was designed as a high-price point gift that doubled as a jaw-dropping store display.
Role: Illustration & Design | Art Direction: Dylan Lauren, Brian Leister | Product Development: Katie Lucas